Feb
1
Non linear management – fostering creativity / design driven development
Filed Under Management, business | Leave a Comment
Please read the first post on the subject of non linear management before continuing.
Level 2 of this journey starts with learning how to setup an environment that would catalyze creativity. In other words, we’re going to talk about design driven development and most importantly, how to actually implement it in a corporate environment.
There has been a lot of hype these past days about the launch of iPad and Apple’s decisions on this product. Whether or not this will be a successful device, it remains to be seen. However, the whole process of getting it to the market is really appealing. They are and have always been trend setters, and that is the basic, most important feature of design driven development. The idea behind it is very simple. Don’t use the old way, of market driven development, in which each new product or feature is a direct response of market needs. Instead, get a team of experts, create a community of requirements gathering – whether a closed or open one, whether a linear of hierarchical one, and use that to TELL your future customers what they want, give them what YOU think they need. It’s like going to a hotel and finding a free bottle of water on the table each day. You would never think to ask for/wish something like this, but if it’s there, your reaction towards that hotel is definitely more positive. Thus, you are in the avant-garde of creation, of satisfying your customers, and last but not least, of CREATING NEW NEEDS.