Feb
1
Non linear management – fostering creativity / design driven development
Filed Under Management, business | Leave a Comment
Please read the first post on the subject of non linear management before continuing.
Level 2 of this journey starts with learning how to setup an environment that would catalyze creativity. In other words, we’re going to talk about design driven development and most importantly, how to actually implement it in a corporate environment.
There has been a lot of hype these past days about the launch of iPad and Apple’s decisions on this product. Whether or not this will be a successful device, it remains to be seen. However, the whole process of getting it to the market is really appealing. They are and have always been trend setters, and that is the basic, most important feature of design driven development. The idea behind it is very simple. Don’t use the old way, of market driven development, in which each new product or feature is a direct response of market needs. Instead, get a team of experts, create a community of requirements gathering – whether a closed or open one, whether a linear of hierarchical one, and use that to TELL your future customers what they want, give them what YOU think they need. It’s like going to a hotel and finding a free bottle of water on the table each day. You would never think to ask for/wish something like this, but if it’s there, your reaction towards that hotel is definitely more positive. Thus, you are in the avant-garde of creation, of satisfying your customers, and last but not least, of CREATING NEW NEEDS.
Jan
21
Nonlinear management: creative thinking
Filed Under Management, business | 1 Comment
It’s times like these that should make people realize the importance of adaptability. But as I experience the stubbornness in keeping a dissipated conservative view on problems by most managers, I’m hoping to share some more light on what the vanguard of management is.
Firs topic, creative thinking. This concept has been around for a while, but has yet to be adopted on large scale. One could start wondering why is that? - why would people not see that getting the knowledge on how to come up with great ideas is equally, if not more important than building a business around them? Creative thinking is a bit of an abstract term. In business in general, in management in particular, it refers to the set of skills required to gain a holistic view of a problem. To do that, one must train his mind on several levels. Each level is hierarchically more important and as you reach the top, you are able to see at 360 degrees. But unlike in a forest, where you have to get to the top of the highest tree to get an overview of your situation, creative thinking is more of a pyramid, in which as you construct towards the top, you gain height and more overview based on what you’ve constructed underneath.
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