Apr
16
The begining of the end for Second Life
Filed Under Marketing | 2 Comments
I’ve been reading a very interesting post about why is second life a dead end. I guess I kind of knew it a while ago from now. The reason is very simple: it collapses under its own weight.
As hard as I try to envision a way in which it could rise from its ashes, I can’t. Every service in the internet-world will fail sooner or later if it gets to complicated. I’m sure you are wondering why is Second Life complicated. Well, it’s simply too big. I mean, I’ve setup an account, played around a little and soon got bored. It’s too big, too real-life like. I’ve got my own life, I don’t want another one. If you come up with something, you’d better at least try to make it different.
Over on the marketing side, the whole project started wrong. In order to be able to monetize your business, you must have the capacity to easily reach your target audience with some sort of publicity. Not only that, but you must also be able to concentrate your visitors in groups so that any form of commercial you send to them have maximum of efficiency. Only then is when people will pay.