May
21
Is SEO going to die?
Filed Under WEB 2.0 | Leave a Comment
These days there’s a lot of talk about the slow but steady decrease in importance of the whole SEO phenomenon in the search engine world. So, the question on everyone’s lips is: Is SEO going to die?
The answer, no.
The discussion must first start with spam, because that’s the main reason why something needed to change. Search engines play a key role in a site’s traffic and that implies that Google’s or Yahoo’s or …’s job is to continuously try to give the user the best results possible. The strategy they were relying on was to measure the number of links and also the quantity and quality of keywords, but all these can be easily faked. There are tons of Black-Hat techniques out there (if you’re really looking for hardcore dummy content, checkout website generators and stuff like that), but that’s beyond the purpose of this analysis. Read more